The Influence of the Cloth Bag in Corporate Ads

The use of cloth bags depict corporate companies as eco-friendly, on the other hand they offer gifts to people which they can carry with them for life. One of the most important environmental problems, as everyone knows, is environmental pollution. Global warming, extinct animals, and many other problems, all in consequence of pollution, pose a danger to the extent that they can destroy the entire world ecosystem. The main factor of pollution in the atmosphere is depicted as carbon emissions and greenhouse gases. Besides, wastes are the primary factors causing environmental pollution. The waste produced continuously by all humanity, affects both the environmental life and the fertility of the soil by staying in nature for many years. Not only that, but also poor quality packaging and similar products can also threaten human health by influencing groundwater. In order to avoid this situation, which has been addressed by the environmental protection organizations, many precautional regulations have been implemented. While the environmental disasters are to that extent, the human being who are respectful to the environment and nature, feel more positively towards the companies that realize these regulations. When a corporate company introduces its products to its customers, using a cloth bag alternative instead of an ordinary plastic bag, it naturally projects an image that is environmentally friendly and respectful to nature. The fact that a company is respectful to nature and acts accordingly is perceived by many, as a reason for preference. Eco-friendly alternatives that you will use in your corporate advertising will promote your customer based brand image to a much higher level. Although it may have soluble alternatives, an ordinary plastic bag severely pollutes the environment until it disappears. The only way to prevent this is the use of cloth bags. When choosing a brand, and comparing it with their alternatives, customers pay attention to multiple factors. Apart from product quality and product related factors, environmental awareness is another factor that can be shown as a reason for preference. While reflecting your product quality in your ads, displaying your brand's environmental awareness will make a major contribution. Because the customers prioritize environmentally friendly and conscious companies, and recommend to neighborhood. Corporate advertisements with eco-friendly products such as cloth bags will be much more efficient than advertising with ordinary plastic bags. The use of cloth bag alternatives should be evaluated not only in terms of environmental awareness, but also as being more aesthetic and useful. While a corporate image is being established, the impression you create shall always be associated with your brand. Apart from your current customers, the only means by which your prospective customers get to know you, shall be your ads. Projecting an irresponsible image in your brand's advertisements will lead you to fall too far back among your customers' preferences. Instead, if you display that you are a brand that respects the environment and is conscious about nature, then your brand shall be perceived much more positively. The use of cloth bags is the most comfortable way to reflect your brand's environmental awareness. This method, which you can take advantage of in your ads, shall continue to contribute to you at every stage. These bags which you will hand out to your customers shall contribute to your brand awareness as they are used nearly 104 times, based on the researches.



11.09.2017